A startup’s Greenhouse journey starts at the application stage when we ask you to complete an application form and send on an (optional) pitch deck. We provide a number of Q&A webinars though the application window so that you can meet The Greenhouse team and ask questions directly. The applications submitted by the deadline are reviewed and ranked by a panel of experts. We aim to provide brief feedback to every applicant so that they can continue with the development of their idea. Find out how to apply.

Germination Phase: Foundations

Teams are provided tools with which to conduct a deep dive on their current business challenges and gain skills across core business foundational areas.

The insights obtained from this detailed review are used to develop an understanding of the customer needs, technology development roadmap and iterate on the proposed product or market fit. The ultimate aim is to develop an evidenced value proposition and ready for commercial pilots and investment conversations.

This phase is supported by both intensive coaching to help startups iterate their business and technology models, and more formal support through masterclasses and workshops.

Teams will receive an equity-free grant upon commencing this phase. Progressing from the Germination Phase to the Propagation Phase of The Greenhouse is subject to a mid-term review.

Propagation Phase: Deployment

The Propagation phase is designed as a sprint-based model to support founders to deep-dive into their chosen focus each month depending on their businesses’ commercial, tech or investment needs.

Teams are supported to take part in trials, tests and pilots with customers and end-users and use the results to further iterate their tech propositions and develop their commercial model. In parallel teams are developing investment plans and actively fundraising to support the business after leaving The Greenhouse.

This period is supported by business mentoring from experienced professionals, who help and advise the startups as they execute their commercialisation strategies.

The phase culminates with a Demo Day with investors, held in the prestigious Royal Institution lecture theatre.

Progressing from the Propagation Phase will be subject to a review, and a positive outcome will result in graduating from The Greenhouse. Teams will receive the second equity-free grant on commencing this phase.

The final months of the programme are focused on developing multi-year plans for life after The Greenhouse and preparing for the Demo Day Graduation Pitch Event.

Demo Day is a large-scale public event held on the historic stage of the Royal Institution theatre in Mayfair, London. Teams pitch their businesses to an audience of approximately 200 investors, funders and colleagues from across Undaunted’s climate ecosystem, including members of the public. The event is live-streamed and so reaches a wide audience in the UK and abroad.

Take a look at the highlights videos from some of our previous Demo Days below, to get a flavour of what it’s all about!

Graduation from Undaunted is just the beginning! Our commitment to supporting cleantech innovation extends well beyond the formal end of the programme. Successful graduates from our programmes become Undaunted alumni: we continue to provide resources and support to help them continue their journeys so that they can go on to have successful impact on climate change. Learn more about how we continue to support the companies who’ve been through our programmes via our alumni network.