About us
Undaunted powers exciting early-stage climate innovation across London, the UK and beyond
An ecosystem that empowers climate innovators, from idea to impact
Since 2012 Undaunted has developed and refined a model for accelerating applicable, practical and adaptable solutions that make a difference on a global scale.
Based between Scale Space on Imperial’s White City campus within the White City Innovation District, and the Grantham Institute on Imperial’s South Kensington campus, our academic context is key. It embeds us within world-class facilities, expertise and networks, allowing us to embrace high-quality deeptech solutions and tackle harder-to-change sectors. It also means we keep climate and public good the core focus of everything we do.
Our mission
Our vision
A world with a healthy, global climate innovation ecosystem, with diverse innovators leading businesses of all sizes that are delivering significant emissions reductions and climate resilience sustainably and at scale.
The Undaunted model: our programmes are designed to
Build a pipeline
Build a well-supported pipeline of talented climate innovators by creating new routes into green entrepreneurship
Incubate innovators
Nurturing the next-generation of high-potential startups in their pre-seed early stages via our flagship accelerator, The Greenhouse
Support growth
Enabling innovators in the challenging early stages of scaling and commercialisation, including via corporate partnerships and sector-wide support
Nurture the ecosystem
Drawing together a strategic network of climate innovation supporters across Imperial, London, the UK and beyond
What does it mean to be Undaunted in the face of climate change?
James Cameron, one of our close advisors, launched the new Undaunted brand in January 2023.
“Undaunted is the word that represents what has to happen, the attitude of mind, the feelng you must have, in order to persevere sufficiently to tackle a problem this big… Undaunted is the state of mind, the attitude of being that we want to be present…”
Our partners

Imperial‘s innovation ecosystem is primarily based in White City, one of London’s thriving innovation districts. There, academics and startups have access to state-of-the-art lab facilities set within collaborative, co-working spaces that encourage interaction between Imperial and wider research and industry stakeholders.
Imperial has been recognised as the UK’s most innovative university by Reuters, the best university in Europe for student entrepreneurs by Forbes, and ranked the top university for research in the UK and in November 2025 won Outstanding Entrepreneurial University at Times Higher Education Awards.

Since 1799, The Royal Institution’s many eminent scientists, whose discoveries helped to shape the modern world, recognised the importance of sharing their work with the wider public.
Today, the Ri’s vision is that science is for everyone. And as an independent charity, the Ri is dedicated to bringing the public and scientists together to share their interest and passion for science, empowering people to explore and get involved. The Ri is a home for science and everyone is welcome.

Imperial’s Grantham Institute envisions a sustainable, resilient, zero-carbon future through world-class research and training, and benefits from Imperial’s expert knowledge across technology development and its application to climate change and environmental challenges.
Imperial also has a track record of success in supporting climate change entrepreneurs, and its Enterprise teams support staff so their research can be translated into applications that solve real-world challenges.